These tools for entrepreneurs and startups are resources for entrepreneurs looking for marketing & social media tools, free email marketing tools, and even data science tools for their business website. A majority are free to use, some require a fee. The important thing is that these business tools act as a collection of resources that we know small business websites can benefit from. Research competitive intelligence, refine conversion rate optimization, and use a few to have fun. As a web hosting provider for small businesses, we know what we’re talking about!
Competitive Intelligence
Similarweb Analyze your website data, or look at a competitor’s site data
Alexa Search the rankings of your website and competitor websites
Ahrefs This tool checks for backlinks and explores a website’s data
SEM Rush Learn where your competitors are ranking for keywords, and see their traffic
Conversion Rate Optimization
Optimizely Have different ideas for optimizing a webpage? Change them without a programmer
Hello Bar A/B test your website’s content, CTAs and copy with this tool
HotJar Find out where your customers are clicking the most, with heatmaps & more
Google KeyWord Planner The greatest free resource to help you find keywords and how they perform on the Internet