Customer Questionnaire Questionnaire Please complete all sections as best as you can so we can evaluate your needs better. Name * First Last Address Postal Code/ZIP Email * Phone Best Date / Time to Contact Best Contact Phone eMail YOUR BUSINESS Creating a strategic website means understanding your business. Business Name Which industry are you in? General Purpose of your Website and/or Marketing Sell a Product Provide a service Generate an Appointment Generate a Booking Other Tell Us About Your Business What is the typical sales process/cycle? EX: customer calls, then fills form, then sets appointment etc. Who is your ideal client? What is the average Lifetime value of your average customer? This is your profit over the life of that customer WHAT ARE YOUR COMPANY GOALS/NEEDS? Please indicate how important the following statements are for you: 1= Completely DISAGREE 5= Completely AGREE I need more NEW Customers 1 2 3 4 5 The QUALITY of NEW customers is important to me 1 2 3 4 5 I need to reach my EXISTING customers 1 2 3 4 5 Being found LOCALLY is important to me 1 2 3 4 5 How many additional customers would you like to acquire a month? Please set a number. What product or service would you like to sell more of? What are the short and long term goals of the company? Anything you would like to add about your needs and objectives? CURRENT MARKETING SITUATION Current status of your web site marketing efforts Do you currently have a website? Yes No Is it mobile friendly? Yes No What knowledge of SEO exists within the company? None A Little A Lot Have you had previous SEO on your site? If so, please check the investment level. 0-$500 $501-$1000 $1001-$5000 $5000+ What SEO is currently being performed or completed? Please write as many keywords as you can think of that you would like to target online. (Keywords are words typed into google that your website will be visible for, example “your_city Chiropractor”, "your_city Orthodontist" Please list radius and specific cities you would like to target. If you are targeting national, just type in the country. What would you say has been your most effective internet advertising method? What is your biggest concern working with a company for online marketing? What has been the biggest obstacle for getting or having a website (select all that apply): Just started the business Too complicated / don't know how Too expensive Don't have time to build and/or maintain Didn't think I needed one Other (Please Specify) Other frustrations? What is the planned or existing purpose of your website (select all that apply): Get people to call for an appointment or quote Bring people to my physical location Generate email or form leads Sell products or services online Keep existing customers up to date on news, specials & events Unknown, I need advice from an expert When are you planning to launch a new website? Existing Less than 30 days 1 - 6 months 6 months or longer What is your Website Design, Hosting & Maintenance budget? Less than $50/month $50 - $250/month $250/month or higher What is your SEO Marketing budget? Less than $300/month $300 - $600/month $600/month or higher YOUR CURRENT WEBSITE Do you already have a domain registered? Yes (Enter domain below) No (Enter preferred domain) Primary Domain Name Additional Domain Name Are you socially active? Google Business, Facebook, etc. Yes No Social Site #1 Social Site #2 Social Site #3 What are you currently doing for advertising on the internet? What are your results? Reviews? YOUR COMPETITORS Who are your major competitors in relation to you. Competitor #1 Competitor #2 Competitor #3 Why should your customers buy from you rather than a competitor? (Your Value proposition) What are you currently doing to compete with your competitors? How do you feel about the following aspects of your current site? Please indicate how important the following statements are for you: 1 = I don't like ANY of them 5 = I like ALL of them IMAGES on my current site 1 2 3 4 5 CONTENT/TEXT on my current site 1 2 3 4 5 LOOK and FEEL (visual style) of my current site 1 2 3 4 5 FUNCTIONALITY and CAPABILITIES of my current site 1 2 3 4 5 I Like the look and feel of Site #1 I Like the look and feel of Site #2 What features? Other comments about your site? Thanks That's all we need for now. Submit and we'll be in touch after we review your information.